The Corporate Duck Logo

April 2024 – A logo revision that updated the company’s previous mallard duck icon. The objective was to create a logo using a mallard duck, and after revisions, details such as gender, formality, and style were established. The company wanted a formal female duck in the style of Audubon illustrations.

The challenging part of this project was creating a realistic duck that could be scaled down. A duck outline and character were not approved of.

The company did drop this project after the second round of revisions, finding that the designs were not headed in the direction that was wanted.

*This logo was made through Sitka Creations during my college internship with the help of Camille Fredette*