Minute Maid orange juice

November 29, 2021 – Revision of the Minute Maid orange juice carton. Every side presents a process of creating orange juice. Illustrations and color choices give a lighthearted and appealing look and feel.

The color palette used creates a feel-good mood which is what Minute Maid promotes. Using the same color throughout the design makes each side of the carton flow from one to another. Using blocked shadows and shapes gives the design a simplistic feel. The white textboxes help make the information more legible. The blue spots in the background fill up space.